About Morghew
We grow potatoes worth talking about.
A family estate in Kent that decided ordinary was not good enough. Thirty heritage varieties, grown properly and sold direct, so the potato on your plate has a name and a place it came from.
The short version
The supermarket potato is a compromise: bred to store, to travel, and to look the same in every bag. We grow ours the way they used to be grown — in real soil, by name — and sell them straight to the people who cook them.
The grading shedOur story
It started with a variety nobody sold
Morghew grew potatoes for supermarkets for years — chasing yield, uniformity, and contracts that got tighter every season. The margins kept shrinking and the varieties kept narrowing to whatever stored longest and looked best in a bag.
So we started growing a handful of heritage varieties for the family table instead — potatoes with real flavour that had quietly disappeared from the shops because they came out came out too knobbly, too varied or didn't yield enough for a packer.
Chefs started asking. Then their friends. Before long we were lifting Pink Fir Apple and La Ratte for kitchens across Kent and London. Morghew, and The Potato Shop, grew out of that, into what it is today.
The spud fieldsHow we work
Direct, honest, and a little bit particular
We sell straight to the people who cook: home kitchens, restaurants, delis and farm shops. No supermarkets, no middlemen, no anonymous sacks.
That means we can grow varieties for flavour instead of shelf life.
- Sold direct, never through supermarkets
- Grown for flavour, not for shelf life
- Honest about how we farm, always
- Family-run, on the same land for generations to come
Packed to orderThe process
Packed to order. By hand.
We pack our orders every day by hand. Each potato is checked by us to ensure you receive the quality we would expect.
- Hand-graded
- No sprout supressants
- Traceable to the individual bed in the field
- Packed to order every day
What that adds up to
The potato deserves better. It's not a side dish — it's the star
The Potato Shop Tenterden, Kent
Meet the estate
The people and the produce
Behind every crate is a small team who plant, lift, grade and pack by hand. And a farm that does more than potatoes.
The growing team
The people who plant, lift and grade every variety by hand. If your crate has a name on it, they packed it.
How we grow
The Potato Shop
Our online farm shop. Thirty varieties, sold by the kilo, delivered across the UK.
Shop potatoes
The wider estate
Cold-pressed oil, potato vodka, spelt flour and game, all produced on the same land in Tenterden.
Explore the estate
Come and taste for yourself
Potatoes with a name and a place
Order heritage varieties direct from the estate, or get in touch about supplying your kitchen.